Channel Growth

Explore and manage your growth channels.

Channel Groups

Setup & Tracking →

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Paid

Paid advertising channels like Google Ads, Facebook Ads, and sponsored content.

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Owned

Your own properties: website, email list, blog, and community forums.

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Earned

Press coverage, influencer mentions, and organic word-of-mouth.

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Search

Organic search traffic from Google, Steam search, and gaming directories.

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Organic/Social

Organic posts on Twitter, Discord, Reddit, TikTok, and gaming communities.

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Stores

Game store platforms like Steam, Epic, Game Pass, and console stores.

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Events

Gaming conventions, showcases, festivals, and demo events.

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💡 Pro Tip: Start with Owned channels (easiest to control), build credibility with Earned media, then scale with Paid advertising. Track everything in Performance Analytics.